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IMC and New Media Certificate of Graduate Study

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Program Information

The Rowan Experience
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The Certificate of Graduate Study in Integrated Marketing Communication and New Media is intended for current or future professionals (in any field) who strive to gain a deeper understating of social media and integrated communication and how they impact the workplace. Students who complete the program will learn:

  • How the demand for greater accountability from marketing efforts has intensified and how new media has proliferated;
  • About the concept of integrated marketing communication and how it allows for companies to streamline and make more consistent their public message.

This program also provides those who are already working in the industry with up-to-the-minute professional development strategies and skills in the areas of new media.

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The IMC & New Media COGS is a part-time program offered in an accelerated online format. It requires the completion of 9 graduate semester hours (three courses) which are possible to complete in only two to three consecutive semesters. The courses that make up the IMC & New Media COGS may also be applied towards Rowan University's M.A. in Strategic Communication program or the School Public Relations Certificate program.

  • 3 Courses / 9 Semester Hours
  • Foundation Courses: No
  • Graduation / Exit / Thesis Requirements: No
Course Number Title S.H. (Credits)
Required Courses: 9 S.H.
MAPR 01550 Introduction to Graduate Strategic Communication Research 3
MAPR 01565 IMC and New Media 3
MAPR 06515 Online Public Relations 3

The courses listed above are not official and are subject to change. For an official list of available courses please visit the Rowan Global section tally.

Admission Requirements
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The following is a list of items required to begin the application process for the program. There may be additional actions or materials required for admission to the program. Upon receipt of the materials below, a representative from the Rowan Global Admissions Processing Office will contact you with confirmation or will indicate any missing items.

  • Completed Application Form
  • $65 (U.S.) non-refundable application fee
  • Bachelor's degree (or its equivalent) from an accredited institution of higher learning
  • Official transcripts from all colleges attended (regardless of number of credits earned)
  • Current professional resume
  • Writing sample

    • Brochures, flyers, professional statements, and other written and printed works are encouraged; as well as any other materials that have been professionally published.
  • Two letters of recommendation

    • Letters of recommendation should be from professional administrators and include information, which attests to applicant's ability to pursue a graduate degree
Ready to Start Your Journey?

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Info Session or Event

Rowan University hosts a series of on campus and virtual events throughout the year to help you get to know us. From general information sessions, to program specific meetings with advisors, to webinars on timely and thought-provoking topics, these gatherings provide an excellent opportunity to ask questions, network with academics and future students, and learn from some of the most innovative and informed faculty in higher education today.


Additional Information