IMC and New Media Certificate of Graduate Study

IMC and New Media Certificate of Graduate Study

IMC and New Media Certificate of Graduate Study

The Certificate of Graduate Study in Integrated Marketing Communication and New Media is intended for current or future professionals (in any field) who strive to gain a deeper understating of social media and integrated communication and how they impact the workplace. Students who complete the program will learn:

  • How the demand for greater accountability from marketing efforts has intensified and how new media has proliferated;
  • About the concept of integrated marketing communication and how it allows for companies to streamline and make more consistent their public message.

This program also provides those who are already working in the industry with up-to-the-minute professional development strategies and skills in the areas of new media.



The IMC & New Media COGS is a part-time program offered in an accelerated online format. It requires the completion of 9 graduate semester hours (3 courses) which are possible to complete in only 2 to 3 consecutive semesters. The courses that make up the IMC & New Media COGS may also be applied towards Rowan University's M.A. in Strategic Communication program or the School Public Relations Certificate program.


  • 3 Courses / 9 Semester Hours
  • Foundation Courses: No
  • Graduation / Exit / Thesis Requirements URL: No
Course Number
S.H. (Credits)
Required Courses: 9 S.H.
MAPR 01550 Introduction to Graduate Strategic Communication Research 3
MAPR 01565 IMC and New Media 3
MAPR 06515 Online Public Relations 3

Admissions Requirements

The following is a list of items required to begin the application process for the program. There may be additional action or materials required for admission to the program. Upon receipt of the materials below a representative from the Rowan Global Admissions Processing Office will contact you with confirmation or indicating any missing items.

  • $65 (U.S.) non-refundable application fee

  • Bachelor's degree (or its equivalent) from an accredited institution of higher learning

  • Official transcripts from all colleges attended (regardless of number of credits earned)

  • Current professional resume

  • Writing sample

    • Brochures, flyers, professional statements, and other written and printed works are encouraged; as well as any other materials that have been professionally published.
  • Two letters of recommendation

    • Letters of recommendation should be from professional administrators and include information, which attests to applicant's ability to pursue a graduate degree

Start Dates & Application Deadlines

The chart below details available entry terms for the IMC and New Media Certificate of Graduate Study program as well as corresponding application deadlines. Submitting the Application Form is only the first step to beginning the admission process. All of the required materials listed above must be received on or before the application completion deadline for your desired entry term to be considered for admission to that term. We encourage you to complete the application form and begin submitting your materials at least one month before the deadline indicated.

Entry Term Start Date Application Deadline
Fall - Module 1 September 1 August 1
Spring - Module 4 March 3 February 1
Summer - Module 5 May 18 April 1