M.A. in Arts Administration

M.A. in Arts Administration

M.A. in Arts Administration

The Master of Arts (M.A.) in Arts Administration will provide students with the business, marketing, and administrative skills needed to initiate their own performing arts organizations or to secure stable administrative positions in regional or national arts venues or arts institutions. Specifically, it will allow students to:

  • Understand the structures, purposes, and legal requirements of a variety of non-profit arts organizations including non-profit law, board structure and by-laws, tax and accounting requirements;
  • Understand the philosophical, political, and policy issues surrounding the administration of arts institutions in the United States today;
  • Master the process of creating a vision for an organization including mission, vision, strategic planning, and board development;
  • Understand the essential aspects of financial management for successful arts producing: project management, financial documentation and bookkeeping, budgeting, financial reporting, and annual reports;
  • Achieve mastery in all aspects of development and fundraising including grant research, grant writing and budgeting, grant reporting, personal fundraising, corporate fundraising and state, local and federal government grants;
  • Understand external relations and audience development including audience behavior and research, audience cultivation, branding, community outreach and co-producing;
  • Understand a wide range of contemporary arts marketing theories and practical issues including press relations, on-line marketing, print marketing, advertising, social media and branding.
  • Understand the use of touring, educational outreach and other forms of fostering earned income;
  • Create a three year planning document for a designated arts organization.

This program provides vital, up-to-date strategies taught by well-known working professionals from the field for career development in the professional disciplines of visual arts, music, theatre, dance, and business. Students who graduate from this program would be prepared to pursue careers in theatre management or in related businesses such as gallery directors, music producers, and dance company managers or as arts/cultural entrepreneurs. The Department of Theatre and Dance at Rowan University is accredited by the National Association of Schools of Theatre (NAST).



The Master of Arts (M.A.) in Arts Administration is a part-time program offered in an accelerated online format. It requires the completion of 30 graduate semester hours (10 courses) which are possible to complete in only 6 consecutive semesters.


The following courses make up the M.A. in Arts Administration program. Each course is scheduled in 8 week modules with each week of work starting every Tuesday at 8:00a.m. and ending every Monday at 11:59p.m. (Eastern Standard Time).

  • 10 Courses / 30 Semester Hours
  • Foundation Courses: No
  • Graduation / Exit / Thesis Requirements: No
Required Courses
Course Number
S.H. (Credits)
THD 07530 Arts Administration Leadership 3
THD 07532 Arts Planning: An Elegant Process 3
THD 07533 Audience Development 3
THD 07531 Producing and the Arts 3
THD 07534 Education and Outreach Programs in the Arts 3
THD 07535 Curatorial Practice in the Arts 3
THD 07511 Production/Performance/Arts Administration Project 3
THD 07505 Independent Study in Graduate Theatre and Arts Administration 3
THD 07515 Internship in the Arts 3
THD 07536 Fundraising and Development for the Arts 3
THD 07537 Arts Advocacy and Policy 3

* THD 07505 OR THD 07515

Total Program Semester Hours: 30

Admissions Requirements

The following is a list of items required to begin the application process for the program. There may be additional action or materials required for admission to the program. Upon receipt of the materials below a representative from the Rowan Global Admissions Processing Office will contact you with confirmation or indicating any missing items.

  • Bachelor's degree (or its equivalent) from an accredited institution of higher learning

  • $65 (U.S.) non-refundable application fee

  • Official transcripts from all colleges attended (regardless of number of credits earned)

  • Current professional resume

  • Typewritten statement of professional objectives

    • Provide reasons for pursuing the program. Describe how you might use this program to advance your career (educational goals beyond the master's level, if applicable, are also relevant).
  • Two letters of recommendation

    • The official Recommendation Form is required. In addition, letters from the recommender may be submitted.

Start Dates & Application Deadlines

The chart below details available entry terms for the M.A. in Arts Administration program as well as corresponding application deadlines. Submitting the Application Form is only the first step to beginning the admission process. All of the required materials listed above must be received on or before the application completion deadline for your desired entry term to be considered for admission to that term. We encourage you to complete the application form and begin submitting your materials at least one month before the deadline indicated.

Entry Term Start Date Application Deadline
Fall - Module 1 September 1 July 1
Spring - Module 3 January 19 November 1
Summer - Module 5 May 18 April 1